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Third Day Ventures

Our Brands

Snuggle Pop logo

Snuggle Pop

In Development

A playful children's brand spanning soft toys, baby essentials, gifts, hampers, ride-ons, outdoor play and sporting and activity products for ages 0–3 and 3–8.

Snuggle Pop brand imagery

The Idea

Comfort, discovery, activity and joy.

Snuggle Pop is a playful, warm and giftable children's brand.

It is being built around products that bring comfort, discovery, activity and joy to everyday childhood moments, from a baby's first soft toy to a child's first ride-on.

Age Segments

Two age worlds.

  • 0–3

    years

  • 3–8

    years

Product Categories

A range built around childhood.

The planned range. Nothing here is on sale yet.

  • 01

    Soft toys

  • 02

    Baby gift sets and necessities

  • 03

    Play mats

  • 04

    Socks and innerwear

  • 05

    Interesting gifts and trinkets

  • 06

    Packaged gift hampers

  • 07

    Ride-ons and outdoor products

  • 08

    Sporting and activity products

What Makes It Distinctive

Playful, warm and made to be given.

  • Made for growing up

    A range designed around two age segments, 0–3 and 3–8, so it can grow with a child.

  • Made to be given

    Gift sets, hampers, trinkets and baby essentials are all part of the planned range.

  • From cuddles to activity

    Comfort and play at one end, outdoor and sporting products at the other.

Development Status

In development.

Snuggle Pop is currently in development. We'll share more as the brand takes shape.

Third Day Ventures' Role

Built in-house.

Snuggle Pop is an in-house brand of Third Day Ventures. We are building it ourselves, bringing brand building, product development and market thinking together under one roof.

Third Day Ventures

Interested in Snuggle Pop?

If you're a manufacturer, distributor or partner who sees a fit, we'd love to hear from you.